Karhu collab with Universal Works "Inversion Illusion"

Karhu collab with Universal Works "Inversion Illusion"

By: WaltherComments: 1


Link to "teaser" video 

On April 6th 2023, legendary Finnish sportswear brand Karhu and British contemporary clothing company
Universal Works come together for a collaborative project, part of Universal Works’ ongoing Future Friendship series.

This meeting of minds celebrates Karhu’s heritage and the Universal Works philosophy of working with like-minded partners who share their authentic vision of peace, love and, in this case - sole!

Universal Works have shaken up the narrative by bringing an upside down, inverted illumination of what it means to combine activewear with traditional shapes and silhouettes. The iconic Karhu M-logo has been used throughout, but flipped to give a nod to the ‘W’ in Universal Works. Its origins stem from the word ‘Mestari’ - the Finnish word for ‘champion’. Feeling like a winner in the clothes and shoes we’re wearing is never a bad thing.

The collection features re-imagined versions of the classic Mestari Control and Trampas footwear styles in supersoft suede and nylon, as well as a compact clothing capsule that includes a bunch of super easy-to-wear sporty separates. There’s a lightweight running jacket alongside jersey pieces including a dual branded T-shirt and a beefy loopback cotton crewneck Sweatshirt and shorts in two colourways - all printed with the Future Friendship/UW and Karhu logos.

A muted colour palette keeps the collaboration feeling unified. Keeping to a Navy, Ecru and Khaki vibe
guarantees these pieces will be easily integrated into existing wardrobes.

Again, a collaboration of brands that fits perfectly with our philosophy that we believe in and strive for at Walther.

All items will be available in our shop from 6 April 12.00 CET and can be ordered on-line

High quality brands with authentic stories and traditions
mixed by Walther, your personal selector!

Posted on 2024-04-28 11:40:49
Oh my goodness! Incredible article dude! Thank you, However
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know why I amm unable too join it. Is there anybody having the same RSS issues?
Anyone who knows the answwer will you kindly respond?

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