Naked and Famous Denim True Guy - Harionago Selvedge - Indigo

The Harionago Selvedge is a 14oz Japanese selvedge denim woven at low tension and left unsinged, resulting in a distinctive, hairy surface texture. Made from 100% cotton and rope-dyed with indigo, the fabric is characterized by a raw, expressive character and visible irregularities.

The denim draws inspiration from the Japanese *yōkai* Harionago, a supernatural being whose name translates to "Woman with Spiky Hair." In Japanese folklore, Harionago is depicted as a beautiful yet dangerous spirit who uses her long, thorn-like hair to ensnare and kill victims. Her hair is often described as sharp, tangled, and inescapable—a visual metaphor reflected in the denim's unruly, spiky surface.

This mythological reference translates directly into the material. The unsinged fibers and rough texture evoke the creature's wild hair, while a special design by Canadian artist Jacqui Oakley reinforces the narrative link between folklore and fabric.

The True Guy is a straight-leg fit with a regular rise; it offers extra room in the seat and thighs and falls straight from the knee to the hem.