Homecore is considered France's very first streetwear brand in France, created in 1992. Its creator, Alexandre Guarneri, was already striving to quash clichés about the hip-hop movement. To him, hip-hop seeks to elevate itself from the present and offer something positive, bring forth another way to be together.
Homecore presents a "street-chic" wardrobe, with carefully designed shapes to fit everyone, pieces for when it is hot, when it rains or when it is cold. To him, clothing is not only made to look great, but also to live comfortably, what you feel must reflect what you project. The pieces are carefully designed, down to the lining and the pockets. Each finish, each button, each fold has a reason to be there.
Thanks to the exploration of Gumjo, Alexandre acquires an in-depth knowledge of the human body. The red line on the spine, the leather cord on the center of gravity or the clavicle seam are new details highlighted, highlighting the interior structure of the body. Like so many tags, these details become Alexandre Guarneri's signature while expressing the deep meaning of the brand.
Homecore, with their contemporary and mature streetwear look, fits perfectly into our collection of authentic brands with an eye for detail and traditions.